Dear Friend,
May I ask you a simple question?
What would happen if you or your
business were ten times more famous than you are right now – if ten times more
people knew who you were and what you did?
I’ll tell you what would happen.
You would have TEN times more money, TEN times more influence, and TEN times
more fun.
You’d have people beating a path to
your door to buy what you’re promoting. More people would be telling their
friends and family about you. They’d be going to your website, calling your
office, and faxing in orders.
But that’s not all.
You see, the more famous you and
your company become, the more money people are willing to pay to do business
with you. Imagine being able to raise your fees dramatically, and people
gladly paying it without even blinking.
That’s the power of fame and it
works whether you’re a rock star, a restaurant owner, a radiologist or anything
in between.
Why you need to cultivate
your own "celebrity" status
People love celebrities. They
want to meet them, dine with them, do business with them, and buy from them.
People will always pay more money to somebody who’s famous than somebody who isn’t.
That’s why Donald Trump gets paid over $200,000 to give a one-hour speech. Is he
the world's best real estate developer? Maybe or maybe not, but he certainly is the most well-known.
You don’t have to be an ego maniac
to get massive amounts of free publicity. But remember, being humble and being
completely unknown have nothing in common.
Whenever I speak, I actually ask
people in the audience to stand up, raise their right hand and swear this
oath: “On my honor, I’ll do my best to help other people by making me and my
company a lot more famous!”
How Free Publicity Let This 20-Something Entrepreneur
Sell His Business For $300 Million Dollars In Under Two Years!
About ten years ago, there were two
young entrepreneurs struggling to launch dot com companies. Both of them
worked long hours. Both of them were determined to succeed. But a year
later, one of them was completely out of business. The other had sold his
company for $300 million. What made the difference? In a word: 'publicity.'
Josh Koppelman persuaded a small
town of 86 people known as Halfway, Oregon to change its name to Half.com (the
same name as his company).
When the media found out that a
small town in America had actually changed it’s name to a dot com, they went wild!!!
Koppelman’s company was featured on the Today Show, The Wall Street Journal, and
many other national TV shows and magazines.
He estimates that if he had paid for
the airtime, he would have paid more than $10 million. The result? His
website traffic soared, and a year later, he sold his company to Ebay for $300
million dollars!
Why Publicity Can Make “Miracles” Happen
1)
It’s FREE! – Nowadays, you don’t have to spend a penny to
get publicity. Did you know, for example, the media prefer to be contacted by
email? If you know how to write a good pitch, you can easily get their
attention and get thousands even millions of dollars worth of coverage without
spending ANY money!!
2)
It’s more believable than
advertising. When you say
how great you are, it’s an ad. But when
the media do, it’s “editorial.” People nowadays are more skeptical than ever,
but nothing will help you close more sales than showing potential customers
what the media says about you.
3)
It MULTIPLIES!!! Often
when you get a story somewhere, it leads to another and another. That’s
because the media like to cover things that everybody’s talking about. Not so
with an ad! Is anyone ever going to reprint your ad for free? No way!
Right this minute, more than 100,000 journalists and
producers are looking for stories to write about and people to interview – why
shouldn’t they write about YOU!
How would you like to sell
something that people absolutely HAD to buy? Wouldn’t that be great?
Well, that’s the situation the
media are in.
Every single day, they have to
“buy” an idea for a story or segment. They’re on deadline. They absolutely MUST
have something which will be of interest to their readers. They’re going to
“buy” from someone. They’re going to find someone to write about.
All you need to do is to show them
why you should be the one they pick today, this week, this month.
ANYONE Can Get Publicity
and I Mean You!
I’ve got some very good news for you.
In order to get publicity…
ü
You don’t need to have the #1 product or service!
ü
You don’t need to be the most knowledgeable expert!
ü
You don’t need to have gotten publicity before!
The one thing you do need is
something of interest to share with their readers/listeners. If you can just
show them what you could talk about that would be of interest to their
audience, you’ll get booked!
I know. I’ve helped more than
12,000 people get publicity for what they were promoting – that’s more than
anyone you’ll ever find. And I’ve never met anyone who couldn’t get publicity
(though I will say some people were a lot harder to promote than others.)
If You Know Enough To Answer People’s Basic Questions,
You Have Enough Expertise to Start Getting Publicity
Do you spend some of your time each day giving advice to
your customers or answering your prospects questions? Then you know enough, to
start getting publicity.
Maybe you don’t know everything there is to know
about your topic. But you certainly know more than the average Joe or Joanne.
An ordinary shoe salesperson, for example, could talk about
the latest fashions in ladies shoes and what type of shoes last longer. After all,
these are questions, he gets asked everyday.
Why am I uniquely qualified to help you attract
millions of dollars worth of FREE publicity? Glad you asked!
Since 1986 I’ve helped more entrepreneurs, spokespeople,
authors and experts actually get publicity than any publicist or PR expert on
the planet. More than 12,000 people with something to promote have received
publicity on air or in print as a result of what me and my wonderful staff
taught them and did for them.
I’ve helped people just like you land appearances on top TV
shows like Oprah, Today, Good Morning America, Larry King, CBS Evening News,
The View, The Early Show, CNN, Fox News, Montel, and many others. My tools,
tactics and resources have helped my clients get written up in newspapers and
magazines around the country.
My own products or services have been written up or mentioned in
such prestigious publications as Inc., Entrepreneur, Investor’s Business Daily,
Wall St. Journal, Philadelphia Inquirer, Washington Post, several important
industry trade publications and many others. This publicity has brought me
many millions of dollars in sales for my company’s products and services.
Since 1986 I’ve published Radio-TV Interview Report (RTIR),
the magazine that 4,000 producers read to find guests. I have personally interviewed
hundreds of reporters, editors, journalists and producers. In fact, that’s
one of the reasons my tactics work: they’re easy for you to implement and they’re
based directly on how media folks say they prefer to be pitched stories.
Ever year, I do what no publicist or PR person has ever done
or could do: I bring more than 100 journalists/producers together – folks from
major media like Good Morning America, Time Magazine, New York Times, People
Magazine, Inc. Entrepreneur, Oprah’s O Magazine, Family Circle, CNN etc. -- to meet
people just like you. The event is called The National Publicity Summit.
It’s limited to 100 people and always sells out.
Here's
what some of my
clients have to say...
3
paid speaking engagements
from one talk show interview
“My very first
show generated over 35 book orders, 3 paid speaking engagements and
calls from other shows.”
James
Malinchak, professional speaker
Full-page
feature story in USA Today
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“I
received this full-page story in USA Today!!! It all happened
as a result of what I learned from you. When the story ran,
I received hundreds of phone calls from across the country
and the makers of the movie ‘Ali’ now want to do a movie
of my life.”
Orrin
Hudson, BeSomeOne.org
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Got
on national TV plus calls from O’Reilly, CNBC!
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“Just
wanted to let you know that I appeared on the national morning
show Fox & Friends. Plus, using a press release, I’ve
gotten booked on seven radio shows in two days and calls
from producers at The O'Reilly Factor and CNBC. I also have
an article posted on Dr. Laura's web site,
and an editor pitching a variety of stories based on my notes over
at a top newsweekly -- all because of you. Thanks for everything!”
Mahesh
Grossman, ghostwriter
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Two
radio shows and a national TV booking!
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“I
was booked on two radio shows and one national TV show, Fox & Friends”
Dr.
Chris Kammer, America’s Favorite Dentist
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I regularly receive invitations to speak at conferences for
entrepreneurs, business owners and authors – the same conferences where people
like Brian Tracey, Jay Abraham, Mark Victor Hansen, Harvey Mackay, Dan Kennedy,
and other sales and marketing gurus speak.
If these “ordinary” entrepreneurs can use my tools,
tactics, and resources to get MAJOR publicity for themselves, you can too!
“Steve
took us from being invisible to being
visible with Chicken Soup for the Soul!
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We
averaged anywhere from 3 to 5 radio phone interviews a day for
that first year – critical publicity which helped put our book
on the New York Times Bestseller List!”
Mark
Victor Hansen, co-creator of Chicken Soup for the Soul
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The ‘kick-start’ to the success
of Rich Dad Poor Dad
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“The
interviews I received were an immense kick-start to the success
of my book Rich Dad Poor Dad. By doing radio and TV interviews
on a regular basis promoting my book, doors throughout the
publishing world opened to me. Your company gave me the initial
boost I needed to create momentum and sell my first 250,000
copies – a monumental task for any self publisher. To date,
we have sold more than 10 million copies of Rich Dad Poor Dad
worldwide. My book is now available in 38 languages and 80
countries. I’ve been on the New York Times best-seller list
for more than two years. Warner Books is now our publisher
and the momentum continues to build. In a few weeks I’ll be
presenting another live seminar – only this one will be…at
Madison Square Garden!”
Robert
Kiyosaki, author of Rich Dad Poor Dad
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Get
major publicity for a fraction
of what PR firms charge!
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“Steve
Harrison is a genius when it comes to getting publicity. He’s
one of the very few PR experts I trust for advice about getting
“free advertising” in newspapers, magazines and on radio and
TV. Not only have his techniques brought me publicity and made
me money, but he’s helped a long list of my clients and colleagues
get major publicity for a fraction of what PR firms charge.
Only a damn fool would not invest in his proven system!”
Dan
Kennedy, NO B.S. Marketing Letter
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Got
coverage in Baltimore Sun and more!
“Steve
Harrison is one of the foremost authorities in the world in crafting
stories to get FREE publicity. He’s a master at it! Just one of his
techniques resulted in my getting on the front page of the business
section of the Baltimore Sun. That publicity lead to an appearance
on my local television news. But that’s not all. DM News – THE very
prestigious national trade publication for my industry did a full
length feature on me and my direct marketing pieces. All this from
just one idea! ”
Bill
Glazer, BGS Marketing and Glazer-Kennedy Inner Circle LLC
Booked
on Oprah and was
only guest for a full hour!
“I
got a million dollars worth of publicity for just a few hundred dollars!”
Dave
Gorman, founder of Calculated Couples – after he was the only guest
for one full hour on The Oprah Winfrey Show.
$380,000
in product sales
and speaking fees!
“I
received an additional $380,000 in product sales and speaking fees
[from publicity] on programs like Montel Williams, Love on the Line
and Business News Network.”
Dr.
Susan Phelps, inspirational humorist
Sold
over a million books!
“I’ve
sold over a million books in large part because of the hundreds of
talk show interviews I’ve received as a result of working with Steve’s
company.”
Greg
Godek, author 1001 Ways to Be Romantic
This
business owner was featured
in newspapers nationwide!
“So
far I’ve grossed more than $17,000 in direct sales as a result of
doing phone interviews with radio stations nationwide. But that’s
not all! When a columnist from Reuters heard about my appearance
on WFAN, she wrote an article about me that was soon picked up by
The Boston Globe, The Miami Herald, The Seattle Times and The St.
Louis Post Dispatch.”
David
Fenstermaker, software publisher, Pinnacle Peak Solutions
This
entrepreneur got $729,930 worth of “free airtime” when she
appeared on ABC’s 20/20 on October 7th. She received over 2300
emails in the first hour after the show aired!
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| “I
own a company called StagedHomes.com. We help realtors and homeowners
sell their homes faster and for more money. We do it by showing
them how to “stage” their home for resale using furniture, plants,
paint, and other things to maximize its appeal. |
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One
great thing has lead to another and another! I've been featured
in Southwest Airlines magazine, Cosmopolitan and several radio
shows. Earlier this year a producer from ABC's 20/20 called
and booked me for a seven-minute segment which aired October
7th!
Since
the 20/20 appearance, we’ve been flooded with calls and emails.
In fact, we got over 2300 emails in the first hour alone!
I also got a book deal with John Wiley, a major publisher
of business books. They gave me a hefty advance for my first
book on “Home Staging.” Because of all this, I’m now getting
lucrative offers to work with American Express, Home Depot
and Lowes. Needless to say, I’m so darn glad I decided to
take a chance and came to your National Publicity Summit.
It has taken me and my company to a whole new level."
Barb
Schwarz, CEO and founder of www.StagedHomes.com
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Booked
on 20 radio shows
from Howard Stern to NPR!
“I’ve
done over 20 radio interviews and have been interviewed all over
the country by everyone from Howard Stern to NPR. And I have continued
to get calls….I’ve seen added business come in that I’ve been able
to track. Increased visibility was my goal, and I’m very very happy.”
Robert
Kaynes, Jr. president, American Bronzing
I
got publicity in five major women’s magazines
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“I
was booked on one nationally syndicated radio show, another
station in Long Island and received publicity in Health magazine,
Glamour, Woman’s Day, Parenting, Redbook and Fox News.”
Dr.
Micahel Broder, psychologist
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$200,000
in book sales each year
from radio interviews alone
“I
was interviewed by 12 different radio stations including WGN-AM Chicago.
As a result, I sold more than $10,000 worth of books! Regular consistent
radio publicity really works. I now sell more than $200,000.00 in
books each year from interviews alone.”
Dr.
Cass Ingram, author of Eat Right to Live Long
CBS
Evening News & Montel Williams
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“As
a result of the training and contacts you gave me, I shot a
consumer watch story for the CBS' Evening News that is going
to be shown next week. It’s probably going to be a 4 to 5 minute
story. We shot it out on Long Island. CBS flew me out there
and put me up in a nice hotel with a car and a driver and everything.
It was great. I'm also going to be mentioned on the Montel
Williams Show and they are going to be putting a direct link
to my webpage from their webpage. Things have been moving along
pretty good and I wanted to thank you Steve and your staff.
You guys are top shelf, top notch all the way."
Jim
Vonmier, CEO of Septic Protector
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Introducing Steve Harrison’s Free Publicity
Profit System. It’s everything you need to start getting millions of
dollars worth of “Free Advertising” on radio, TV, newspapers, magazines and
online.
My Free Publicity Profit System can help you get yourself or your
business written up anytime anywhere. It’s like me taking you by the hand –
step-by-step to get publicity for whatever you’re promoting.
Here’s what you get:
- Actual examples of PR copy that works – emails, letters, and
press releases.
- Actual examples of what to say and do during media
interviews to maximize sales.
- Idiot Proof Templates for Writing Press releases and Pitch
Letters to the media.
- Checklist of mistakes to avoid so the media don’t look at
you as a total newbie or worse black list you!
- A database and directory with the names and contact info for TV producers of the
top 200 national TV talk and interview Shows.
- Proven publicity tactics even many professional PR people don’t
know.
- Magic phrases that will unlock the door to fame and
fortune when you use them as headlines in your press releases and PR
pitches.
- Secrets of entrepreneurs who have made more than $300,000
as a result of publicity they’ve received. Hear them reveal exactly how
they do it. Just listening to one of these CD’s while driving your
car to work, could lead to your making a ton of cash fast.
- Exactly what to do to launch your publicity campaign in just
59 minutes!
- Don’t get fooled by people you hire to get publicity.
Frankly, by skimming my kit, you’ll be able to absorb enough to make sure
that anyone you ever hire to get you publicity is doing everything
possible.
- Actual case histories of articles the media did and my
explanation for why.
- You don’t have to lift a finger if you don’t want to!
Just give my kit to an intern or someone in your office and they’ll be
able to follow my step-by-step system to get your publicity throughout the
year for a fraction of what a PR firm would charge you.
- Secrets to getting media coverage that very, very few
people know!
Try out my
Free
Publicity Profit System. If it doesn’t bring you many thousands of
dollars worth of free publicity in the next two years – just send it back for a
full refund.
My system includes all of the following:
Component #1 -- Steve Harrison’s Free Advertising and Publicity
Profit
System Manual -– my complete, step-by step guide that takes you by the
hand, assumes you know nothing about publicity and gets you up and running within
59 minutes. I’ve poured everything I know from more than 19 years of helping
people become rich and famous. This is not something you’ll need to read cover
to cover. After the first chapter, you’ll be off and running, able to skim,
find, and implement the techniques that will be most appropriate for what you
want to do.
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I’ll show you the best ways to contact the media, how to
build an effective media list for free, the best ways to send your press
releases out, and instances in which you are better off NOT using a press
release. I’ll show you actual examples of articles which were written
about entrepreneurs and reveal the “hidden” reasons why the article was
written. My Free Advertising and Publicity Power Kit Manual will
pull back the curtain and reveal secrets that many professional PR pros
don’t even know and that
anyone can use to get tons of free media exposure. |
Component #2 -- Instant Press Releases and PR Pitch Letters: 37
Templates
for PR Copy That Gets You In Print and On the Air -- you do NOT have
to be
a good writer to get the media interested in you. I’ve taken proven press release
formats and created fill-in-the-blank templates for you to use. Have a new product
you’re launching? There's a template for that. Want to get on a very specific
TV show? Use the TV pitch letter template I developed and used for one pitch
to a producer
from 48 hours who called it “the best pitch she had ever seen!”
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Have you just hired a new employee? Then use that as
a
reason to get publicity by using my "new hire publicity" template. And
so
... there are 37 templates in all. |
Component #3 -- Formulas for Fame: 501 of the Greatest Publicity
Strategies,
Hooks, and Headline Formulas of All Time. Ever flip around the TV
channels and see a TV host say something like “Why you're more likely to be
audited by
the
IRS this year than ever before…tonight at 11.” That simple phrase is an example
of a hook. It’s a teaser which gets the audience to watch a bunch of commercials
and stay tuned. I’ve personally interviewed more than 500
journalists and editors. Would you like to know what they say is the biggest
key to getting on their shows? The answer is to give them the hook. Don’t blather
on about how great your product is, how long you’ve been doing it, or even why
what you have
to say is important. Instead, give them the idea for a segment which they could
do around YOU. Most people royally mess this up even when they try. But
my students don’t. |
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That’s because I give you actual fill in the blank templates
to create winning hooks. For example, I once told a nutritionist to promise
the media that he would reveal the "10 Foods You Should Never Eat.” Result? He’s
was interviewed on hundreds of radio stations all across the country and
has made millions of dollars. He became a professional speaker who speaks
at large success events with people like Tony Robbins, former President
Bush and
Larry King. That’s the power of a good hook. And it’s an example of a “Formula
for Fame.” Think about it. Maybe, you could pitch the media on “10 ____ You
Should Never _____.” |
Component #4 -- Publicity
Riches: Five Entrepreneurs Share Exactly What They Did to Make More
Than $100,000.00 Through Free Publicity.
You’ll learn from
retailer Bill Glazer, mortgage broker Brian Sachs, business-to-business
computer consultant Perry Marshall, Internet marketing expert Jim
Edwards and handwriting expert Bart Baggett. You’ll see why great
publicity strategies usually work no matter what you’re promoting. You’ll
receive dozens of insider secrets for persuading the media to write
about you, and specific strategies for turning your publicity into
tons of cash.
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Component #5 -- Harrison’s Guide to the Top 200 TV Talk and
Interview
Shows. One of the biggest secrets to getting on national TV is to know
who
to call and how to pitch them. Sadly, most publicity seekers don’t have a
clue. But I’m going to give you my personal rolodex of top TV producers with
detailed notes about each show. You’ll have the names, addresses, phone numbers,
fax numbers and emails to contact producers at such top national TV
shows as Oprah, Good Morning America, Today, CNN, ABC’s 20/20, Dateline
NBC,
Fox News, MSNBC, Charlie Rose and over 182 other shows.
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But that’s
not all. Anyone can give you contact info. I give you more. I
tell you which producers prefer fax vs. email, what time many shows prefer to
be
called, what kinds of shows they like to do and much much more. No wonder
Entrepreneur wrote about me and this resource in their Sept. 2004 issue.
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Component
#6 -- Getting on Oprah: The Unofficial Guide to Appearing on
America's Top Talk Show
Want to be on Oprah? The more you
know about the show, the better your chances. In addition to
my Harrison's Guide directory of major national TV shows
and how to contact them, you'll also get a free copy of our bonus report, Getting
on Oprah: The Unauthorized Guide to Appearing on America's Top Talk Show.
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Plus you'll get also receive these two special bonuses:
Special Bonus #1 -- Free Critique of Any On Air Interview You Do ($800.00) – Send
me video or audio of any on-air interview you do. I’ll have an experienced
media trainer watch at least the
first half-hour then speak with you over the phone about what you could have
done even better to turn that interview into even more sales!
Special Bonus #2 -- Three 30-Minute One-On-One
Consultations to Review Your Press Materials and Develop Your Strategy --
Want feedback on your press releases and pitch letters? Want an
experienced publicity pro to give you guidance on how to implement your first
campaign? You'll get three 30-minute one-on-one consultations via
telephone with one of my experienced publicity consultants. Yours free when you
click here to test drive my Publicity Profit System .
The best part really is the price ...
you'll save as a Client of Scott Tucker
I get paid $1,200.00 an hour of consulting. My Free Publicity
Profit System contains over 100 hours of my best advice, insider strategies and
proven techniques culled over 19 years of experience. So what do you think it’s
worth?
Publicists and PR firms typically charge anywhere from
$15,000.00 to $30,000.00 or more, and my system will help you get better results –
whether you use it yourself from time to time, have an employee use it, or get
an intern.
I’m proud to offer you my
complete Free Publicity Profit System for a lot less than even the $1,200 I charge
for an hour of consulting. The regular price is just $997 but as a Loan Officer and one of Scott Tucker's Clients , you can get your copy for just $597 and I'll
even pay for shipping.
Click here to grab your copy of my Free Publicity Profit System at 40% off..
I want you to see for yourself how easy it is to get
publicity when you simply create a good hook around what you’re promoting and
send it off to the media. That’s what my Free Publicity Profit System will do for
you. But I’m not going to stop there.
I'm going to give you two special bonuses which include three
private consultations:
My 100% money back guarantee means you have nothing lose and plenty of media coverage and money to gain!
Here's my promise to you:
Test drive my
Free Publicity Profit System
and if it doesn’t bring
you significantly more money than you invested then simply return it anytime in
the next two years for a full refund no questions asked. You have nothing to lose
and everything to gain.
That’s how confident I am that you’ll get in print and on
the air when you follow my simple process. Don’t forget….just ONE idea, ONE
contact, ONE press release, can change everything for you.
Click here now to give my Free Publicity Profit System a try .
Looking forward to seeing you in print and on
the air,
Steve Harrison
The Publicity Strategist for Entrepreneurs
PS – Remember, publicity works better than advertising!
My system costs less than a single ad in almost any newspaper or magazine.
It's quite possible you'll get your entire investment back the first time you
use it.
Click here to order my Free Publicity Profit System
Steve Harrison's
Free Publicity Profit System
Bradley Communications Corp
390 Reed Road, First Floor ● Broomall PA 19008
CustService@rtir.com
.